<목차>
Ⅰ. 시장 평가 및 주요 이슈···························································································3
개요························································································································3
가. 시장 전망···············································································································3
나. 주요 권역별 경제지표 ···························································································3
2. 2021년 주요 이슈 및 전망·························································································4
가. [정치] 바이든 신정부 출범························································································4
나. [정책] 코로나19 극복을 위한 경기부양책····································································4
다. [통상] USMCA 발효, 북미 기업의 RVC 구축과 리쇼어링 ···········································5
라. [산업] B2B, B2C 거래, 온라인 비대면 방식 장기화 전망··············································6
마. 포스트 코로나19, 소비시장 트렌드 변화 ··································································10
Ⅱ. 비즈니스 환경 분석································································································12
1. 정치/경제/산업/정책 환경························································································12
2. 시장 분석···············································································································26
가. 시장 특성 및 전략적 가치·······················································································26
나. 수출·····················································································································28
다. 투자 진출··············································································································30
라. 프로젝트···············································································································32
마. 스타트업···············································································································34
3. 한국과의 경제교류 및 주요 경협의제········································································37
가. 교역·····················································································································37
나. 투자·····················································································································41
다. 주요 경제협력 의제································································································44
Ⅲ. 진출전략···············································································································48
1. SWOT 분석 및 전략 도출························································································48
2. 주요 이슈·산업별 진출전략·······················································································49
3. 한-북미 경제협력을 통한 진출전략············································································58
첨부
1. 수출유망품목(상품)··································································································64
2. 수출유망품목(서비스)·······························································································70
3. 2021년도 KOTRA 주요 사업(잠정)············································································73
4. 2021년도 주요 정치·경제 일정 및 유망 전시회 캘린더················································75
KOTRA
2021 북미 진출전략
공개일 : 2021-01-12조회수 : 4
